June 17, 2015

Colorado Market Data: MJ Consumers Tend to Be Young, Under-Educated

Colorado cannabis business owners need to look no further than arecently released survey from the state to find their primary demographic: young males who haven’t attended college and are in lower income-tax brackets.

More than 17% of men currently use cannabis in the state vs. 10% of women, with the average at around 13% among all adults in Colorado, according to the survey, conducted by the Colorado Department of Public Health and Environment.

The survey also found that nearly 30% of 18- to 24-year-olds in the state currently use cannabis, by far the highest percentage of any age group.

Other highlights:

• Current use is higher among adults with a high school education or below vs. those who attended at least some college.
• Adults in Colorado making less than $25,000 a year are more likely to consume than those making more.
• More than 75% of parents reporting recent marijuana use said they’ve smoked cannabis in their homes, 40% said they’ve vaporized and 14% said they’ve consumed edibles.
• Of those who currently consume cannabis, 33% said they use it daily.