June 17, 2015
Colorado cannabis business owners need to look no further than arecently released survey from the state to find their primary demographic: young males who haven’t attended college and are in lower income-tax brackets.
More than 17% of men currently use cannabis in the state vs. 10% of women, with the average at around 13% among all adults in Colorado, according to the survey, conducted by the Colorado Department of Public Health and Environment.
The survey also found that nearly 30% of 18- to 24-year-olds in the state currently use cannabis, by far the highest percentage of any age group.
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